Resume
Shashwata Mahboob
Creative Branding and Digital Marketing Professional
- Age: 24 YEARS
- Address: North Kafrul, Dhaka
- Email: shashwata.sau@gmail.com
- Phone: +8801955550753
PROFESSIONAL SKILL
Mastered Digital Marketing Toolkit
Keyword Research:
- Ahrefs
SEMrush
Google Keyword Planner
AnswerThePublic
KeywordTool.io
On-Page, Local & Technical SEO:
Google Search Console
Screaming Frog
Surfer SEO
- Whitespark
- Google Business Profile
- Rank Math
Writing & Editing:
Grammarly
WordTune
Content Research:
BuzzSumo
Google Trends
Design/Video & Streaming:
- Adobe Creative Suite
Canva Premium
MidJourney
- ElevenLabs
- Invideo
- Vyond
OBS Studio
- Loom
- In-House Studio
Social Media & Ads
Meta Business Suite (FB/IG Ads)
Hootsuite
Sprout Social
- ManyChat
- Google Ads
- LinkedIn Ads
Email & CRM
Mailchimp
Klaviyo
Artificial Intelligence
ChatGPT Plus (GPT-4)
Perplexity AI
DeepSeek
Website & Traffic Analytics
- WordPress CMS
Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Data Set & Pixel
- DigitalOcean
- AWS
- Hostinger
Project & Content Planning & Publishing
Trello
Asana
ABOUT ME
Digital Marketing Strategist | Brand Builder | Growth Driver
With 6+ years of turning brands into market standouts, I blend creativity and data to craft campaigns that don’t just look good—they deliver. Whether it’s dominating SEO, creating high-converting content, or launching targeted paid ads, I make sure every dollar and effort counts. From building WordPress sites to managing social media buzz, I don’t just follow trends—I make sure they work for the bottom line. Let’s turn your brand’s potential into measurable success.
EXPERIENCE
Manager (Digital Marketing & Branding)
- Jan 2025 - Continue
- 56, Main Road, Block C, Aftabnagar, Dhaka 1212
- Lead offline training for a comprehensive Digital Marketing course covering SEO, WordPress, Google Ads, social media, and freelancing.
- Deliver hands-on sessions across 30+ classes, guiding students through real-world projects in website building, ad campaigns, and content creation.
- Teach SEO (on-page, off-page, technical), Google Ads (Search, Display, Performance Max), and analytics tools (GA4, Tag Manager).
- Mentor students on freelancing platforms (Fiverr, Upwork), LinkedIn marketing, and career development strategies.
- Ensure practical learning with live project execution and personalized feedback.
Mentor - Professional Digital Marketing
- December 2023 - Continue
- Panthapath, Dhaka 1205
- Designed and delivered industry-aligned curriculum covering Creative Design, Social Media Marketing, Analytics, Automation tools (Google Analytics, Aherfs, SEMrush, Meta Ads), Email Marketing, Market Place, Clint Hunting.
- Trained 300+ students for hands-on expertise in ROI-driven strategies.
Team Lead (Digital Marketing &SEO)
- August 2024 - December 2024
- Panthapath, Dhaka 1205
- Spearhead digital marketing strategies, including SEO, PPC, social media, and email campaigns
- Oversee WordPress web development, ensuring SEO optimization and performance
- Lead branding initiatives to enhance online presence and consistency
- Manage Meta & Google Ads for targeted campaigns and high ROI
- Mentor and guide SEO and design teams for optimal performance
- Analyze campaign metrics and implement data-driven improvements
- Develop client proposals and business pitches for digital solutions
Digital Marketing & Branding Manager
- May 2024 - August 2024
- College Gate, Mirpur Road, Dhaka 1207
- Lead comprehensive digital marketing strategies encompassing SEO, social media, and paid campaigns
- Manage website development and optimization to enhance user experience and organic traffic
- Develop and execute data-driven marketing campaigns to maximize engagement and conversions
- Curate targeted content strategies aligned with brand identity and business objectives
- Collaborate cross-functionally to ensure cohesive brand messaging across all digital platforms
- Analyze performance metrics to refine strategies and drive continuous improvement
Digital Marketing & Branding Manager
- February 2020 - February 2024
- Metropolitan Cooperative Housing Society, Dhaka 1207
- Lead comprehensive digital marketing strategies encompassing SEO, social media, and paid campaigns
- Manage website development and optimization to enhance user experience and organic traffic
- Develop and execute data-driven marketing campaigns to maximize engagement and conversions
- Curate targeted content strategies aligned with brand identity and business objectives
- Collaborate cross-functionally to ensure cohesive brand messaging across all digital platforms
- Analyze performance metrics to refine strategies and drive continuous improvement
EDUCATION
PGD - Strategic Branding & Marketing
January 2025
- Academy of Business Professionals, Under Edupro, UK
Learning how to build strong brands and position them effectively in the market.
Focusing on real-life marketing strategies and how consumer behavior shapes decisions.
Improving my ability to think creatively and plan campaigns with impact.
MBA - Marketing
2018 – 2020
- North South University
Completed key courses on branding, consumer behavior, and digital marketing.
Gained hands-on experience with marketing research and business planning.
Helped me build a strong foundation in strategy and leadership.
Diploma in Computer Science
2017 (6 Months)
- Bangladesh Technical Education Board (BTEB)
Picked up practical skills in programming, troubleshooting, and basic software tools.
Learned how computers work and how to solve everyday tech problems.
Gave me confidence in using technology in both work and life.
BBA (Agribusiness)
2010- 2015
- Sher-e-Bangla Agricultural University
Studied business with a focus on agriculture and food industries.
Learned about farm economics, supply chains, and rural development.
It helped me understand how business and agriculture come together.
Certification
Digital Marketing for Freelancing- Level 4
2023
- NSDA (PencilBox Training Institute)
Focused on advanced digital marketing techniques tailored for freelancers. Covered SEO, schema markup, on-page SEO, SMM, ROI, ROAS, and advanced funneling strategies. Included practical training on client targeting and campaign optimization across platforms.
Professional Digital Marketing
2023
- BASIS-BITM
Comprehensive program covering SEO, social media, email marketing, and paid ads. Gained hands-on experience with tools like Google Ads and Facebook Business Manager. Emphasis on planning and managing integrated digital campaigns.
SEO with Google AdSense
2023
- UY Lab
Specialized training in search engine optimization and monetization with Google AdSense. Learned keyword research, on-page/off-page SEO, and content strategies. Focused on optimizing traffic for revenue generation.
Advanced SEO & Amazon Affiliate Marketing
2022
- CodersTrust
In-depth training on advanced SEO, including keyword research, technical SEO, on-page/off-page strategies, and Google algorithm insights. Covered Amazon Affiliate Marketing with a focus on niche selection, high-converting content, and link monetization. Also included website customization, analytics, and freelancing on Fiverr and Upwork.
Professional English Communication Skill
2023
- WSDA New Zealand
Developed strong verbal and written communication skills for professional settings. Focused on business English, email etiquette, presentations, and cross-cultural communication. Included interactive sessions and real-life simulations.
Additional Learning
2015
- Udemy, Creative IT, Skillshare, Facebook Blueprint, Google Digital Garage, Umar Tazkeer
Gained extended knowledge in SEO, digital marketing, content strategy, Google Ads, Facebook Ads, social media marketing, and YouTube monetization. Practical learning through online modules and expert-led sessions enhanced technical proficiency and real-world application. Platforms like Facebook Blueprint and Google Digital Garage reinforced certified skills in analytics, ad optimization, and digital strategy.
REFERENCE
Sr. Project Manager
01719040502
mahmud.bdp@gmail.com
Ex-Trainer
01764043627
makmoonsafa23@gmail.com